PARTNER CONTENT
Despite current uncertainty, asset management is attracting more funds and brains. It is undergoing a significant transformation, marking a positive shift towards new technologies in the industry. A survey by Northern Trust found that 72% of asset managers are focused on enhancing the quality and accuracy of their product strategies.
European broker Mind Money represents major players in the European market in the field of asset management who are keen on enhancing their products. The company offers a variety of trust management methods for its clients. The company’s CEO, Julia Khandoshko, describes the company and her vision for asset management trends.
What is Mind Money’s focus?
Mind Money, headquartered in Limassol, Cyprus, and regulated by CySEC CIF License 115/10, is a premier European broker. With a record of approximately 15 years, the company specialises in granting clients effortless entry to stocks, exchange-traded funds, and bonds across major global stock markets. Additionally, Mind Money offers avenues for pre-IPO and IPO investments in international markets. Mind Money allows clients to invest in 35,000 companies in America, Europe, and Asia.
The company also actively cooperates with leading brokerage houses in commodity trading, such as StoneX and Joe Bryant. These companies are leaders in their industry and ranked first in the world in brokerage companies. Additionally, we offer custodial and securities storage services in the USA, UK, Dubai, Cyprus, Armenia, Monaco and Kazakhstan.
How can asset management companies remain resilient in a competitive environment?
Asset management companies must offer innovative solutions in terms of trust management. Rather than adhering to a traditional fund structure, the company should utilise a flexible and scalable strategy model. Mind Money implements this exact approach. It enables agile deployment of trading activities across multiple brokers, segregated accounts, and customised terms and conditions tailored to the specific needs of each client.
There is a saying: do not keep all your eggs in one basket. I think this fully characterises the asset management industry—companies should offer their clients a wide range of investment opportunities. At Mind Money, we follow this principle, giving our clients access to gas and calendar spreads on commodity futures, Chinese markets, ADRs, and GDRs, as well as a savings strategy.
Asset management companies should also be transparent and show the real results of their work. Do not be afraid to highlight your professionalism and expertise. For example, Mind Money’s strategies have been thoroughly tested, showing a positive track record since 2019, which is also marked on Bloomberg Terminal under FIGI BBG007NNY8M9. In addition, Mind Money is regularly audited by one of the world’s largest audit companies.
What trends and challenges are you currently observing in asset management?
In today’s world, many long-standing principles of financial markets no longer apply, and traditional financial literacy seems outdated in our BANI (Brittle, Anxious, Non-Linear, and Incomprehensible) world.
When we discuss modern asset management, key trends relate to the availability of artificial intelligence and quantitative analysis. Previously, the use of quantitative data for forecasting and trading was the prerogative of large financial funds. However, today, anyone with sufficient computing power can analyse data and conduct trading operations.
Another global trend in asset management includes focusing on various fields ranging from quantitative analysis to in-depth market research of energy, robotics, alternative energy, and biotechnology. These areas require an integrated approach and constant monitoring for effective investment and asset management in the future.
In addition, there is a shift towards prioritising long-term investments. In these terms, investments in the clean energy and robotics sectors, supported by the availability of cheap energy, especially gas, are becoming particularly relevant. For example, at Mind Money, we help our customers solve their most challenging problems by implementing long-term strategies, typically with an average holding period of three months.
How does Mind Money adapt to the challenges of the industry?
We see that the asset management field experiences a huge lack of qualified workers and battles to hunt the most relevant candidates now. That’s why Mind Money also emphasises specialisation, having groups of different types of commodities analysts. Our analytical teams consist of practitioners and scientists with advanced degrees in technical fields such as climatology, geology, physics, and agriculture. It is worth noting that there are quite a few specialised teams dealing with commodity markets, and we are one of them.
Today’s markets are very complex and unstable, so clients need strategies that adapt to changes and look ahead. For example, Mind Money started investing in gold mining companies in 2021-2022, already anticipating that an increase in money supply would lead to inflation. Surprisingly, gold was one of the most undervalued assets at that time.
To eliminate uncertainty and maximise the results, we also only trade in areas where we have deep expertise. For instance, if we offer a client a bond issued by a Chinese company, it must be at the best market price and through direct contact with all major stakeholders involved with these securities.
Furthermore, to keep up with rapid technology development, we prioritise implementing AI technologies as they advance our trading and portfolio management strategies. At Mind Money, we adapt our solutions to this new paradigm to ensure we meet our customers’ evolving needs.
Julia Khandoshko, CEO, Mind Money – Julia Khandoshko is a finance industry professional with 10 years of experience in technology and capital markets. Julia’s extensive familiarity with technology applications in financial services is underscored by five years of managing business development initiatives in the IT education sector, during which she collaborated with clients such as Deutsche Bank, T-Systems, Luxoft, and JetBrains. This background proved to be a valuable asset when navigating Mind Money’s transformation into a financial hub guided by a scientific, data-driven approach.
