While investment strategies in the alternatives space have always been sophisticated, marketing strategies have never been. However, modern marketing is starting to be embraced by fund managers and is beginning to gain momentum by following the lead set years ago by every other industry.

Meyler Capital believes this industry has hit an inflection point. 2017 will be the year where previously timid managers begin to take on some ‘marketing risk.’ Here are five marketing strategies that The firm anticipates will influence the industry over the 12 months:
 

1. The increased use of webinars for LP updates	2. Knowing what happens after the click
3. An even greater demand for video	4. From Mobile-friendly to mobile-centric
5. The evolution of language

Nature forces evolution. The way capital is being raised is evolving.

You need to change in order to keep up.

The time is now; don’t be afraid to embrace the changing trends in raising capital. Pick one of the items above as a start.

You’ll quickly realise the benefit in doing so and will move on to the next.