361 Capital, an investment firm specialising in liquid alternative mutual funds, has unveiled a new brand identity designed to better reflect and support the firm’s innovative approach to helping advisors and their clients achieve better investing outcomes through the use of alternatives.

The modernised branding spans all of the firm’s communications platforms, including the 361 Capital website, which features improved navigation and a wider variety of content. The updated look and feel aims to provide advisors with the exact information and support they need, when they need it.

“Our branding and communications needs to keep pace with the evolution of our firm, as we continue to grow and expand our relationship with advisors,” says Alexandra Seifert (pictured), Senior Vice President of Marketing for 361 Capital. “The new brand identity not only improves the way we connect with advisors but it also has a modern, contemporary feel, which better represents the innovative spirit at the core of 361 Capital.”

As part of the rebranding, the firm also renewed its three-point value proposition, outlining the traits that make 361 Capital a standout in the alternative investment field. Those include: an exclusive, specialised focus on alternatives only; an innovative approach, developing distinctive investing solutions based on market needs; and a commitment to clarity, making sure funds are transparent and portfolio managers are accessible. 

“Beyond creating a new look, this rebranding really allowed us to take stock of who we are as a firm and where we want to go,” says Tom Florence, President and CEO of 361 Capital. “As a growing company in an ever-changing market, it’s important for us to continuously evaluate and improve. It’s how we make sure that we’ll always be there to meet our advisors’ needs.”