Cowen, formerly Cowen Group, has launched a new brand identity Outperform, designed to better reflect the quality and breadth of services the firm offers clients and partners.

 
“Financial services and actively managed investment products need to be differentiated and immediately recognisable as capable of contributing to overall client performance,” says Peter A Cohen (pictured), chairman and chief executive officer of Cowen. “In staying true to our mission, Cowen is a well-recognised organization with focused asset management offerings and knowledge-based financial services offerings for corporations and active investors.”
 
Jeffrey M Solomon, president of Cowen, says: “To be successful in today’s markets, only organisations that consistently help clients outperform will thrive. That is why we are pleased to unify the entire Cowen platform under a single identity that reflects our commitment to outperformance and a passion for delivering extraordinary results for our clients.”
 
Cowen Group has been renamed Cowen.
 
Ramius, Cowen’s alternative investment management business with a broad range of differentiated alpha-generating alternative investment products and services, has been renamed Cowen Investment Management.
 
Cowen Investment Management’s platform affiliates will continue using their own branding; going forward, the Ramius brand will only represent the event driven business, including the Ramius branded merger arbitrage products.
 
Cowen and Company, which includes Cowen’s full-service, growth investment bank, specialized research products and institutional trading and execution services, will retain its current name.