London-headquartered information services company, Dialectica, has launched a B2B Surveys service to enhance its comprehensive portfolio of bespoke insights services.
The proposition is designed to enable Dialectica’s clients – the world’s leading consulting, hedge fund, and private equity companies – to gather proprietary quantitative insights utilising research methods that have historically been limited to the B2C insights world.
The product development has been born out of client requests for a bespoke survey offering that matches the firm’s expert interview proposition.
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