Sophisticated marketing is the next big investment for hedge funds and private equity firms, according to Meyler Capital, an integrated capital-raising and marketing services company for alternative investment managers.

“In 2018, marketing is going mainstream in the multi-trillion-dollar alternative asset management sector,” says Kyle Dunn (pictured), founder and CEO of Meyler. Meyler provides integrated brand, marketing and capital-raising services to hundreds of alternative asset management firms in the US and internationally.
 
“As intense competition for allocations grows, managers will recognise the need to define and shape their brand,” said Dunn. “As part of this effort, managers will turn to shorter presentation decks, creative and compelling design, web site traffic analytics, greater use of video, and automated email systems to better serve clients and grow their businesses,” Dunn says.
 
“Starting now and mushrooming in 2018, non-traditional tools and channels will become ‘just another thing we do’ for the leading alternative asset managers,” says Dunn.