Buttonwood Group Advisors is to list on the FNEX online alternative investment platform via its placement agent, affiliated broker-dealer Joseph Gunnar & Co.

FNEX.com provides accredited investors, investment advisors, family offices and institutions access to private investment opportunities offered by investment banks and funds across the US.
 
The distribution platform lists offerings and provides investors with the necessary tools to educate themselves on alternative investment opportunities. To date, FNEX has integrated with custodians, trusts and self-directed IRA platforms that represent over 400,000 accounts and over USD40 billion in assets under management, with more than 200 investment banking offices and 13,000 family offices actively engaging the transactional marketplace for alternative investment opportunities.
 
“The secondary trading market for buying and selling marquee name private company shares can be chaotic and disorganised,” says Todd Ryden, CEO of FNEX. “We have created an environment where accredited investors can focus their time on evaluating a deal and where firms like Buttonwood can directly and immediately connect with interested investors. We are pleased to be the only external web-based platform Buttonwood Group Advisors uses to develop a structured program to control the funding process.”
 
Buttonwood Group Advisors, founded in 2011, provides an efficient way for buyers to participate in transactions. Buttonwood helps private companies monetise equity for employees prior to a public offering in a manner that is company-focused and in-line with the valuation expectations of the company’s existing financial backers.  
 
“Buttonwood evaluates private companies from the client and investor point of view, constantly seeking access to a wide range of investments and a broad range of investors across various geographies and sectors,” says Gunnar. “FNEX leverages technology to help us increase our efficiency and transparency in what is considered a traditionally opaque market. This expands access to capital without creating disintermediation for any traditional market participants.”