Singletrack, a capital markets client engagement and analytics expert, and Glue42, a provider of integrated desktop experiences to financial institutions globally, are teaming up to give sell-side clients a better user experience, and enable end users to offer hyper-personalised client experiences.

As part of the collaboration, Singletrack will integrate its client engagement and analytics platform into Glue42’s desktop integration platform using the FDC3 standard. 
 
2022 has been dominated by a continued shift towards data-driven advisory in capital markets. This trend demands that analytics are incorporated into the user journey and client insights are better integrated across the desktop. Also, in addressing environmental, social and governance (ESG) and alternative data needs, firms need to consider how they produce, deliver, and integrate content into downstream workflows to maximise alpha.