Gridline’s new alternative asset marketplace is aiming to provide greater opportunity for individual investors and wealth managers to invest in top-tier alternative assets and fund managers.

Just as Vanguard introduced index-based investing to public markets in the 1970s, Gridline is introducing index-based investing to private markets, allowing non-institutional investors the most efficient way to gain diversified exposure to historically exclusive and prohibitively expensive private market opportunities.

Gridline’s digital wealth platform handles the traditionally cumbersome back-office management of private market investing, from treasury management to tax reporting and transparent performance monitoring, allowing fees to remain low, keeping more money in the investor’s pocket.

The marketplace provides qualified purchasers, accredited investors, RIAs and family offices access to fund managers that have been thoroughly vetted by the Gridline institutional-grade investment team. Investment products will range across all alternative asset classes — including venture capital, private equity, real assets, hedge funds and crypto.