Albert Fried & Company has selected SS&C’s Global Wealth Platform (GWP) to support its growing boutique prime brokerage business.

Albert Fried & Company was looking to gain a competitive advantage by using web-based performance reporting to enhance internal processes and client service. The broker-dealer will use SS&C’s performance and client reporting capabilities as part of a hosted middle- to –back-office platform to provide customers with high quality analysis and reporting.
 
The software will be deployed on a hosted basis, allowing Albert Fried to minimise internal technology costs while leveraging SS&C’s data management capabilities.
 
“Over the past several years, we have seen impressive growth in our prime brokerage business,” says Carl Lang, Chief Technology Officer, Albert Fried & Company. “SS&C enables us to deliver sophisticated client service with state-of-the-art web-based wealth management data-driven technology, performance and client reporting.”
 
“We are committed to serving the broker-dealer community and are proud to add Albert Fried to our list of broker-dealer customers,” says Bill Stone, Chairman and Chief Executive Officer, SS&C Technologies. “We’re confident that our leading technologies will help them better serve their clients and streamline their operations.”