To strengthen their goal of offering leading investment products globally, Canadian asset management veteran, Arrow Hedge Partners, is expanding its presence in the UK through new firm, Generation Asset Management (G2AM).

The move coincides with a full corporate rebrand. After ten years as Arrow Hedge, the successful Canadian fund manager is changing its name to Arrow Capital Management (Arrow).

The firm was founded in 1999 by Jim McGovern (pictured), former CEO and co-founder of BPI Financial Corporation (BPI), a Canadian based investment manager; with the belief that true, active management would lead to superior investment results, through down-side protection and solid, long-term growth. This is an approach that Arrow believes relies more on manager skill, than on market direction, to produce investment returns.

This belief has never changed. Consequently, Arrow has grown to one of the largest and most experienced alternative investment managers in Canada, managing over CAD1.2bn. The Arrow offering consists of three principal funds that use a fund of hedge funds approach to investing and 14 single-manager hedge funds that invest following specialised investment mandates. Arrow's flagship fund, Arrow Diversified Fund, returned 9% last year.

Jim McGovern, CEO of Arrow Capital Management, says: “We are very excited to be entering a joint venture with Generation Asset Management in London.  It is a great opportunity for us to extend the institutional platform that we have built in Canada to European investors. We are exceedingly optimistic about the strength of the combined teams.”

“In all of our products, we aim to continue offering best-in-class and innovative solutions to meet our investors’ ever-changing investment needs. Capital protection is our first priority, and transparency is at the core of everything we do. These principles will be mirrored in our partnership with Generation." says Mark Purdy, Managing Director & CIO of Arrow.