In conjunction with the launch, Michael Toporek (pictured) has been named chief investment officer of Brookstone Partners Asset Management.

The firm says it employs a "sleep at night" approach to investing and asset allocation designed to address concerns about the current challenging investment climate. The strategy seeks to limit downside risk, maintain liquidity and exceed market index returns over the long term.

A Brookstone Partners Asset Management balanced portfolio has the following components:

• A cornerstone fixed income programme focused on high grade corporate, government and municipal bonds;
• A risk controlled equity programme - a "sleep at night indexing" product that seeks to match an annualized rise of up to 30 per cent in the S&P 500 while limiting the downside of a drop in the S&P 500 to a potential loss targeted at 15 per cent; and
• An alternative asset programme composed of private equity, venture capital, mezzanine, real estate, hedge funds and other alternative investments representing five per cent to 15 per cent of assets.

"At Brookstone Partners Asset Management, we believe that markets are efficient in the long term but that every five years or so we undergo periods of either extreme over-valuation (bubbles), or under-valuation (panics) such as we are experiencing today," says Toporek. "Our goal at Brookstone is to limit our investors' downside potential during these market fluctuations and provide a less volatile path to exceed market returns over time."