Bull and Bear Capital has entered into an exclusive agreement to design, build and manage a brand development campaign for an emerging New York City hedge fund. 

The key element of Bull and Bear’s initial branding and creative development initiative for the client is the production of a comprehensive marketing pitchbook.

The pitchbook will present the firm’s and the fund’s required and relevant data in a consistent and compliant format.

Bull and Bear founder and president Justin Perun says: “We are pleased to have been chosen among a number of other firms to develop and manage such a prominent brand development project. In this increasingly competitive fund market an effective and innovative approach to brand research, design, development and management is a key component to leveraging a firm’s unique competitive advantages while separating the firm from its peers.”