The days when secrecy and silence boosted the mystique of a fund manager are over - now they arouse distrust among investors and regulators alike.
The days when secrecy and silence boosted the mystique of a fund manager are over - now they arouse distrust among investors and regulators alike.
In a volatile market environment that has produced wild swings in fund performance, effective and targeted communication is more important than ever to encourage actual and potential investors to understand a manager's strategy and take a long-term view of investment performance.
Greater transparency will also promote better-informed media reporting and dispel stereotypical perceptions both of the industry in general and of individual managers, their strategies and funds.
PR is no longer an optional luxury but a key tool to help an asset management business survive and thrive.
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