Gemini Fund Services, a partner to independent advisers as a provider of pooled investment solutions, has launched its Star Marketing programme.

The offering provides expanded mutual fund distribution services designed to help advisers raise their fund assets.

"Raising assets is the key to a mutual fund's success. It is also a process that can be incredibly complex and difficult for advisers to accomplish without a full-service distribution partner," says Andrew Rogers, president of Gemini. "We are launching Star Marketing to provide a multi-faceted solution for advisers looking to develop and execute an effective marketing plan that encompasses a strategic, tactical, adviser and relationship-based approach to achieving their goals."

Star Marketing includes: value proposition and story development - advisers can develop a clear and concise story to sell their fund to other advisers, financial intermediaries and shareholders; broker/dealer activation to ensure the fund is activated on the right platforms to reach the chosen markets; and strategic and tactical marketing.

Gemini is offering Star Marketing in concert with its sister company, Northern Lights Distributors. Northern Lights Distributors provides fund distribution related services to more than 80 funds representing over USD4bn in assets. The offering is provided for Gemini clients and Northern Lights Distributors clients as well as mutual funds in the Northern Lights Fund Trust, a shared mutual fund trust administered by Gemini, comprised of 40 independent funds representing over USDbn in assets.