The fund administration service is currently available to hedge funds, funds of hedge funds and private equity funds from HedgeServ's operations in New York and Dublin.

Prior to launching HedgeServ, Kelly was founder and chief executive of International Fund Services, a hedge fund administrator, from 1994 to 2005, while chief executive Mannella was formerly president of IFS. Vice-chairman Aaron was founder and chief executive of DPM Mellon from 1994 to 2006 and chairman of the Managed Funds Association in 2006-07.

HedgeServ proprietary software extends Sungard's FrontArena portfolio management system into a single front- to back-office system that features portfolio management, risk, middle office applications and a general ledger.

HedgeServ says its technology is unique in its use of push technology, valuation of OTC products and database model. FrontArena's application interface allows clients to develop proprietary applications that run directly off of the HedgeServ technology platform.

'Firms that have self-administered in the past or firms that are looking for enhanced services from their administrators, now have a viable option for meeting their increased service requirements,' Aaron says.

'Collectively, we have brought together some of the most experienced and talented professionals in the industry and placed them on a powerful, and flexible service platform. HedgeServ is committed to a partnership with its clients in all aspects of an efficient operations model. Its formula for enhanced client service allows its clients to focus on the primary aspects of their business model.'