Trading in individual equity options on D.E Master Blenders 1753 shares has started on the Amsterdam market of NYSE Liffe, the European-based derivatives market of NYSE Euronext.

The introduction of the options follows the recent listing of the coffee and tea company on 12 June on the Amsterdam market of NYSE Euronext.

Michel Cup, chief financial officer of D.E Master Blenders 1753, says: “We are pleased with this option listing. This moment marks a completion of the activities around the spin-off and a successful start as an independent company. The new listed options complement our listing and contribute to the liquidity of the shares. The Amsterdam exchange thereby has the perfect combination of a strong cash and derivatives market where many retail investors are active.”

Alan van Griethuysen, business head Benelux and Asia of NYSE Liffe, says: "The introduction of the D.E Master Blenders 1753 options is a logical next step following its successful listing. The Dutch retail investors are among the most active investors in Europe. Together with the many liquidity providers who maintain the market, this ensures that the Amsterdam market of NYSE Liffe is highly liquid. The new options are a good addition to the range of highly traded options on our Dutch shares.”

The proceeds of the first trade will benefit The Oranje Fonds, a Dutch endowment foundation.