Essentia Analytics (Essentia), a provider of behavioural data analytics and consulting for professional investors, has added Martin Fincham to its Board of Directors effective immediately. Fincham joins the Essentia board with more than 30 years of experience in the technology industry as an entrepreneur, CEO, and advisor to tech companies.

Fincham currently serves on the boards of multiple B2B SaaS companies, including SHE Software, EyeQuant, Veeqo, Wazoku and BlackCurve, and is the co-founder of scale-up advisory The Gorilla Factory. As a board member, Fincham has experience advising early stage and companies on the most effective go-to-market strategy, and has particular expertise on driving growth and B2B sales and marketing.

“We are thrilled to have Martin join our board, and believe that his broad experience across several B2B focused technology companies will help drive our continued expansion further into tech solutions for the financial industry,” says Clare Flynn Levy, Founder & CEO of Essentia Analytics. 

“Essentia Analytics is providing cutting edge technology to the fund management industry, and it is an exciting time to be joining their team in an advisory capacity,” says Martin Fincham. “I am honoured to join their board, and looking forward to contributing to their innovative technology.”

Previously, he served as the CEO of LANSA, a mid-sized B2B software vendor, which was acquired in 2018. He is also an advisor at the ScaleUp Group, and an associate member of the Cambridge Angels Network.