Backstop Solutions Group, a provider of software-as-a-service platforms for the alternative asset management industry, has opened its Asia Pacific office in Hong Kong.

The new office will better position Backstop Solutions to serve its Asia Pacific customer base in a marketplace where SaaS applications are in high demand.

The Asia Pacific office will initially cater to the Hong Kong, Singapore, and Japanese markets with the long-term goal of expanding to other markets in the region.

“The alternative asset management industry is healthy and growing throughout Asia. We believe the region presents an extraordinary opportunity for our business,” says Jeremie Bacon, chief executive officer. “We’ve already signed on a number of firms in the region and hope to replicate the same successes we’ve experienced in the US.”

Backstop’s on-demand solutions provide a cost-effective way for hedge funds and hedge fund investors to manage their core operations. These include fund marketing to investor accounting and all the way through to research and fund of funds portfolio management via one fully integrated platform.

On-demand applications like Backstop offer multinational and geographically distributed enterprises the ability to access information about their business operations from multiple offices without the hardware cost typically associated with on-premise solutions. These types of offices are prevalent in Hong Kong because it is a hub of international business.