Based in Atlanta, McFarland will be responsible for managing client relationships and will report to director of sales and marketing Daniel Lyle.

McFarland brings to the firm more than 15 years of experience in trading, sales and business development and an extensive network of strategic institutional relationships.

Prior to joining the company, he was vice president of institutional sales for JP Turner, and previously manager and co-head of sales and trading for Ladenburg Thalmann.

Lyle says: 'We are delighted to welcome someone with John's unique talent and skill set to the team. John's appointment represents the achievement of another milestone towards our goal of becoming a leading boutique alternative asset management firm. John has a proven track record leading trading and client related financial businesses. He will help further position the company to continue the execution of our strategic growth plans over the near and long term.'
 
McFarland  adds: 'We will continue to leverage the CFA Recon Alpha computer-driven trading systems and their ability to provide superior risk adjusted returns, regardless of market conditions. I'm looking forward to playing a large role growing this exceptional business in this rapidly changing business environment.'

Cani Financial Advisors is a privately owned alternative investment management and advisory firm located in Fort Lauderdale, Florida.

It uses the founder's proprietary ReconTrader technology which is at the heart of the firm's quantitative hedge funds and advisory services.