Trading firm First New York Securities has launched EFX Prime Services to offer prime brokerage-related services to fund managers and active traders.

In conjunction with launch, EFX will increase its commitment to be an active allocator to emerging and established funds.

The service offering will include: multi-prime capability; trading infrastructure and related services via direct market access platforms, proprietary trading platforms and sales desks; capital introduction calendar and marketing support services; and direct allocations to fund managers via the EFX Managed Accounts Platform.

First New York managing partner Donald Motschwiller says: "First New York is excited to announce the launch of EFX Prime Services. EFX Prime Services is a natural extension of our premier trading and risk management infrastructure. With over 200 principal traders in all asset classes, we understand trading and have worked with external managers for years."

EFX Prime Services' clients will commence trading on 1 February 2010.