Pivot, a provider of liquidity management and collaboration software to the financial markets, has appointed Steve Reich as managing director product management and business development.

Reich previously held senior trading positions at Wall Street banks and has served in senior management roles at a number of financial technology firms.

“Steve’s track record as a professional trader and as a proven fin tech entrepreneur makes him a great addition to the Pivot management team,” says John H. Eley, chief executive of Pivot. “Our client base continues to grow quickly and Steve’s contributions in product management and business development will be invaluable in leading Pivot to the next stage of development.”

Reich previously served as chief executive of FX Bridge Technologies, a vendor of electronic currency options platforms for retail traders. He was a co-founder and chief operating officer of Hotspot FX, which developed the first successful ECNs for institutional and retail FX market participants.

Reich has extensive trading experience with Barclays Capital, HSBC Markets and Credit Suisse.

“With over 300 top-tier clients and more than 7,500 desktops, Pivot has a unique position in the industry,” says Reich. “I’m excited about the opportunity we have to transform how high-touch markets operate.”